has happened over the past few weeks.
For a long time now I've been a Benson & Hedges smoker, working my way down to their No1's. It's the lightest cigarette on the market (not that it makes a difference health wise).
Anyway, over the past month or so there have been notices in the pack's saying that Benson & Hedges were changing their name, but the quality stays the same, blah, blah, blah. I thought they were going to go for the B&H brand, as it's the most common term used. I always ask for B&H No 1's please. No way, they have changed to a completely different name! Kent! And to top it up, someone has told me that the KENT brand in the UK is regarded as a really kak (LIU) cigarette!
Now, I don't profess to know about international brands, and the value of a brand name, but like Coca Cola, Microsoft, Ford, IBM, HP, Anglo American, amongst others, Benson and Hedges, I thought, was a brand well recognised in many countries across the globe. To drop this name, I believe, is a major mistake, and will probably cost them quite a few customers. My opinion.
Salagatle!
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